Babson Magazine

Summer 2014

News, Notes + Nods


Alex Kravets ’10

Alex Kravets, founder of CogniTea, is shown marketing his new product in Somerville, Mass. He emails, “CogniTea is an all-natural replacement for coffee and energy drinks without the typical jitters, headache, or crash. It is made with 100 mg of L-theanine, an amino acid derived from green tea, and helps promote mental clarity and focus so you can enjoy a productive day.” For more information, contact Alex at