Babson Magazine

Fall 2015

News, Notes + Nods

Graduate

Vaibhav Mittal and his brother, Shaishav Mittal, MBA’08, have founded new businesses within their family’s 60-year-old company, Lovely Group. Vaibhav emails, “Shaishav has launched Lovely Bake Studio, which makes eggless cookies for India’s vegetarian market. He also launched Lovely Imaginations, which fills a gap in the wedding and designer invitation market. I have joined India’s burgeoning e-commerce industry by starting LovelyLifestyle.com, a portal for premium organic lifestyle and wellness products. I’m working on expanding beyond India.”