Babson Magazine

Winter 2016

News, Notes + Nods


Samantha Cooper ’12
Photo: B Smart Media

Samantha Cooper emails, “As founder and CEO of Trend Tribe, I’m living my life’s purpose of empowering the next generation of fearless female ‘fashionpreneurs.’ At Babson, I began selling jewelry to build my resume in fashion. This experience helped me land an internship at Barneys New York and sparked the idea for Trend Tribe. Today, the company helps its nationwide team of 100-plus campus ambassadors, our Trendsetters, break into fashion. Trendsetters host oncampus trunk shows to gain real experience in marketing, merchandising, and communications. The company donates a percentage of those sales to the Trendsetter’s philanthropy of choice.”