Babson Magazine

Spring 2016

News, Notes + Nods


Rebecca McCrensky, founder of Altar Ego, was featured in a Dec. 19 article, “Local Shop Offers Customized Yoga Pants,” in the Andover Townsman. Rebecca has sold her yoga apparel online since 2014, and late last year she opened a store in Andover, Mass., to offer customers an opportunity to try the clothing. About 25 percent of the company’s sales are international, which she credits to the power of social media, especially Instagram.