Babson Magazine

Summer 2018

News, Notes + Nods

Undergraduate

Michael Ventura is the author of Applied Empathy: The New Language of Leadership, published in May by Touchstone. Michael is CEO of Sub Rosa, a strategy and design practice. His book is intended to help business leaders with such issues as creating memorable consumer experiences, clarifying their mission, and nurturing passion throughout their businesses. Business Insider has named Applied Empathy one of the “15 best business books to read this summer.”