Babson Magazine

Spring 2016

News, Notes + Nods

Graduate

Jeffrey Merrihue, MBA’85

Jeffrey Merrihue (right), and Alex Arata, MBA’06 (not in the picture), founded Mofilm in 2009. Jeffrey emails, “Mofilm is a pioneering advertising crowdsourcing agency. Over the years Mofilm attracted a blue chip roster of advertisers, such as Chevrolet, PlayStation, Unilever, Pepsi, and Airbnb. In 2015, David Jones (left), former CEO of Havas, launched brand-tech agency You & Mr Jones with $350 million in funding. The agency’s first acquisition was a majority stake in Mofilm at a $60 million valuation. I currently am CEO of Mofilm & Mr Jones.”