Babson Magazine

Winter 2017

News, Notes + Nods


Hans Homberger, MBA'14

Hans Homberger founder of Rooster Coffee Booster, emails, “My brother, Paul, and I launched our natural, coffee-based energy drink, Rooster, in Costa Rica last spring. We have been distributing it through a home delivery program that we developed. We’re at 1,000 members, and we recently placed Rooster in high-end supermarkets around the country. Moving forward, we are planning our first international test by exporting to the U.K. later this year.”