Babson Magazine

Fall 2015

News, Notes + Nods

Graduate

David Osowa, chief marketing officer at Ripple Funding, emails, “We are changing the shape of charitable giving via mobile technology. Ripple has built an app that raises funds through an ad-based revenue model. We partner with celebrities to feature their custom content (think social media posting) to create a large user base and convert fan engagement into charitable donations—not through crowdfunding, but by changing fans into donors when they use our app.”