Babson Magazine

Winter 2016

News, Notes + Nods

Undergraduate

Biz Dev Done Right

Caryn (Rosenthal) Kopp, founder and Chief Door Opener at Kopp Consulting, emails, “I’ve co-authored a book, Biz Dev Done Right: Demystifying the Sales Process and Achieving the Results You Want. It’s receiving great reviews. One reader writes, ‘The book breaks down all the necessary steps to desired results from your sales team. I learned great tips and techniques that I am excited to implement’”