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C.J. Acosta has co-founded DataCrowd, developer of Shelfie, an app that allows shoppers to snap a picture of an empty shelf and its accompanying product tag. Shoppers then submit the picture plus GPS location in return for reward points that can be converted to gift cards. C.J. was featured in a Dec. 12 article, “Mobile App Shelfie Wants to Let Shoppers Cash in on Empty Shelves,” on BetaBoston.com. The founders say Shelfie also helps brands and retailers monitor their products.