Babson Magazine

Summer 2018

News, Notes + Nods


Braeden Ruud, MS’16

Braeden Ruud, MS’16, is the co-founder and CEO of Raised Right, which makes pet food with “human-grade” ingredients and safety standards. Raised Right delivers customized meal plans directly to customers; the food also is available in retail stores. No preservatives or fillers, such as grain or corn, are used. Braeden emails, “My family has been farming and ranching for generations. It’s important for our animals to eat food that we can trust—especially with the frequent outbreaks of pet food contamination. I began developing Raised Right’s business plan at Babson, and the skills I learned there helped make this idea a reality.”