Babson Magazine

Fall 2018

Danna Greenberg

Professor of management, Walter H. Carpenter Professor, Tomasso Hall, room 127

Danna Greenberg Photo: Pat Piasecki

Greenberg has had the same office since arriving at Babson in 1999. On her shelves she keeps a smattering of FME products from years past (1), including caffeinated peanut butter, a thermal travel mug, and a “sniffle kit” for comforting people who are sick. There’s also a teddy bear (2), a gift from students who worked on a case study about the retailer Build-A-Bear Workshop. The bear wears a tuxedo. “He’s a very classy bear,” Greenberg says.

In her research, Greenberg investigates how people navigate the integration of their work and personal lives as they make transitions through their careers. She covers the topic in her forthcoming book, Maternal Optimism: Forging Positive Paths Through Work and Motherhood, which she co-authored with Northeastern University professor Jamie Ladge ’95. Greenberg learned firsthand about these transitions when her three children were younger. “This office was a big part of my children’s lives,” she says. “There were Pack ’n Plays in here.” Her children are now 20, 18, and 15, but Greenberg keeps several of their old drawings (3) in her office as a reminder of those days.

While she enjoys all her classes, Greenberg takes particular joy in teaching undergraduates. “They are not just learning how to think,” she says. “They are learning who they are going to be in this world. It’s an honor to be on that journey with them.”

Photo: Pat Piasecki


Photo: Pat Piasecki


Photo: Pat Piasecki


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