Research & Insights

Babson faculty are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

Spotify Unwrapped: Popular Streaming List Strikes Sour Note
Spotify Unwrapped: Popular Streaming List Strikes Sour Note » Spotify Wrapped has become an end-of-year cultural staple, but Sandra Graham, a Babson professor and ethnomusicologist, says the list highlights some troubling societal issues.
By Hillary Chabot December 12, 2022
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The Impact of E-Commerce
The Impact of E-Commerce » As shoppers flock online and e-commerce increases, research by Babson Assistant Professor Linghang Zeng finds that marginalized retail employees are hit hardest.
By Hillary Chabot November 28, 2022
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Students Polish GEM Findings into Winning Data Hackathon Competition
Students Polish GEM Findings into Winning Data Hackathon Competition » Babson students mined data from the latest U.S. Global Entrepreneurship Monitor report for job-creation findings at the second annual GEM Data Hackathon competition.
By Hillary Chabot November 21, 2022
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New GEM Report Recommends Action to Support Women Entrepreneurs
New GEM Report Recommends Action to Support Women Entrepreneurs » The Global Entrepreneurship Monitor’s latest Women’s Entrepreneurship Report urges policymakers to understand and combat gender differences in entrepreneurship.
By Thought & Action Staff November 18, 2022
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How to Steer a Successful Twitter Turnaround
How to Steer a Successful Twitter Turnaround » Babson’s Bret Bero, who has led several private-equity turnarounds, weighs in on Elon Musk’s push to make Twitter profitable after purchasing the social media platform for $44 billion.
By Hillary Chabot November 3, 2022
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Understanding Natural Disasters and Their Impact
Understanding Natural Disasters and Their Impact » Hurricane Ian’s destructive path caused $2 billion in damage and more than 114 deaths, but Babson Associate Teaching Professor Charles Winrich and his students are studying Ian, and other disasters, with an eye toward resiliency.
By Hillary Chabot October 27, 2022
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Students Reflect on Patagonia’s Environmental Trailblazing
Students Reflect on Patagonia’s Environmental Trailblazing » Babson students voice their thoughts about the founder of Patagonia’s decision to give away his $3 billion company to fight climate change.
By Hillary Chabot October 18, 2022
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When a Business Leader Gives Away His Company
When a Business Leader Gives Away His Company » In this first article in a two-part series examining the Patagonia founder’s astounding decision to give away his company, Babson faculty reflect on the importance of business values.
By John Crawford October 17, 2022
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New U.S. GEM Report: Gen Z Appetite for Entrepreneurship Grows
New U.S. GEM Report: Gen Z Appetite for Entrepreneurship Grows » The new U.S. report from Babson College’s Global Entrepreneurship Monitor illustrates the growing importance of environmental sustainability and social justice.
By Hillary Chabot September 14, 2022
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What High Inflation Means for Startups
What High Inflation Means for Startups » How can someone launch and grow a business when the price of everything keeps going up? That’s the tricky question facing entrepreneurs today.
By John Crawford August 15, 2022
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