Research & Insights

Babson faculty are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

Why Is Leadership Important?
Why Is Leadership Important? » Why is leadership important? Babson faculty offer their expertise on the value of leadership skills, especially for emerging entrepreneurial leaders.
The Fight Against Isolation in the Time of COVID
The Fight Against Isolation in the Time of COVID » To combat isolation in older adults, a student team from Babson’s FutureLab on Mobility explored how to improve access to technology.
The Future of Film Is Ripe with Opportunity for Innovators
The Future of Film Is Ripe with Opportunity for Innovators » The cinema industry has been brought to a grinding halt. Professor Gina O’Connor says how leaders pivot will be critical in shaping the future of film.
New Research: The Real Impacts of COVID-19 on Small Business
New Research: The Real Impacts of COVID-19 on Small Business » U.S. small businesses have exhausted their federal funding and need additional support, according to a study by Goldman Sachs 10,000 Small Businesses, co-led by Babson College.
The TikTok Acquisition’s Puzzling Fit
The TikTok Acquisition’s Puzzling Fit » What does a software company and a retail company have in common with a social media company? Babson Professor Jay Rao breaks down the TikTok acquisition.
The World Needs Inclusive Leadership. Here’s Why.
The World Needs Inclusive Leadership. Here’s Why. » Inclusive leadership is about breaking down silos, getting to know people, and creating a safe space for inclusion within your organization. And, it’s good business, too.
What Is Influencer Marketing? An Industry on the Rise
What Is Influencer Marketing? An Industry on the Rise » What is influencer marketing? Marketing strategy thought leader Anjali Bal says it’s the ideal format to pitch products to Millennials and Gen Z.
What Is a Stock Split? 3 Things to Know
What Is a Stock Split? 3 Things to Know » What is a stock split? Finance expert Professor Laurie Krigman explains the incentives of stock splits as they relate to Apple and Tesla’s recent moves.
New Research Reveals Work-Life Balance Challenges Women Entrepreneurs Face During Pandemic
New Research Reveals Work-Life Balance Challenges Women Entrepreneurs Face During Pandemic » Researchers have found women entrepreneurs face declining sales, funding obstacles, and self-and home care concerns as a result of the pandemic.
Why Is Integrity Important in Leadership?
Why Is Integrity Important in Leadership? » Integrity in leadership leads to loyal customers, increased profits, and a better world for all. We looked at different situations where this plays out.