Research & Insights

Babson faculty are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

New U.S. GEM Report Offers First Look at Pandemic’s Impact on Entrepreneurship
New U.S. GEM Report Offers First Look at Pandemic’s Impact on Entrepreneurship » New research from Babson College’s Global Entrepreneurship Monitor shows that more than one-half of entrepreneurs reported new business opportunities spurred by COVID-19.
Babson and Iraqi Students Team Up to Tackle Public Health Problems During COVID-19
Babson and Iraqi Students Team Up to Tackle Public Health Problems During COVID-19 » Three Babson students spent six weeks this summer teaming up with college students in Iraq to study COVID-19’s most vexing public health problems, including vaccine hesitancy.
Cybercrime: Bain Expert Offers 3 Tips to Thwart Attacks
Cybercrime: Bain Expert Offers 3 Tips to Thwart Attacks » Cybercrime expert Mark Sutton MBA'09 gave a webinar at Babson's Miami campus on how companies can prevent attacks.
Dining, Housing, Travel: The Trends We’ve Seen (And Could See in the Future)
Dining, Housing, Travel: The Trends We’ve Seen (And Could See in the Future) » The pandemic has led to swirling consumer behavior trends in recent weeks. Professor Anne Roggeveen weighs in on the how’s and why’s.
At BCERC 2021, Workshops Offer New Opportunities for Up-and-Coming Academics
At BCERC 2021, Workshops Offer New Opportunities for Up-and-Coming Academics » BCERC 2021 opened the doors for younger academics who seized new opportunities to connect with the superstars of research.
The Secrets of Subscriptions: Four Lessons Learned
The Secrets of Subscriptions: Four Lessons Learned » Subscription services have become wildly popular, and Professor Lidija Polutnik has researched the best ways for companies to offer them. Here are her tips.
How to Take a Company Public
How to Take a Company Public » Reflecting on a recent IPO, Flywire’s Mike Massaro ’00 and NASDAQ’s Karen Snow ’93 share their insights on how to take a company public.
From Arkansas to Babson, Professor Vicky Crittenden Writes Her Own Story
From Arkansas to Babson, Professor Vicky Crittenden Writes Her Own Story » From a small town in Arkansas, Babson Professor Vicky Crittenden carved out an award-winning career, and now connects her experience growing up to inform her marketing research and her writing.
The Tulsa race massacre, Juneteenth, Stonewall: Rethinking and Restoring History
The Tulsa race massacre, Juneteenth, Stonewall: Rethinking and Restoring History » To rethink historical events that have long been overlooked, we must start with restoration, say three Babson faculty experts.
Why Amazon’s Purchase of MGM May Not Be as Significant as It Seems
Why Amazon’s Purchase of MGM May Not Be as Significant as It Seems » While alluring on paper, Amazon’s $8.5 billion purchase of MGM Studios may lack strategy, says Lecturer Peter Cohan.