Tag: design thinking

Beyond the Buzzword: Why Your Business Needs Design Thinking

Design Thinking

First things first: Design thinking isn’t the same thing as design. Rather, design thinking is “both an effective problem-solving approach and a mindset,” explains Sebastian Fixson, Babson College associate professor and design thinking researcher. And, for companies using design thinking, it’s much more than a buzzword—it’s an effective path to innovation. Design Thinking as a Problem-Solving…

Posted in Preparing Entrepreneurial Leaders

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